Articles

The Luxe Utility Playbook

The key to becoming the high quality choice within a traditionally utilitarian category is incorporating authentic, premium materials into a beautiful design, complete with the artisanal touches th...

Podcast Interview with Davek Co-Founder

Check out the Loose Threads podcast interview with Davek co-founder Dave Kahng and find out what it takes to build a Longevity brand.

How to Make Products That Last a Lifetime

For companies who want to make products that will last a lifetime, it’s important to know up front that successfully bringing your good to market is much harder than just coming up with the right p...

How To Furl Your Umbrella

Hold the closed umbrella, making sure the closure strap is on top. Carefully straighten each panel along the natural crease....

6 Reasons Why an Umbrella is the Best Corporate Gift Idea

Not everyone has a luxury, high-performance umbrella, which is why there is that extra delight when they receive one as a corporate gift that features the overbuilt construction and beauty of a Dav...

Why the Best Umbrella Should Be Built Like a Car

Precision engineering. Responsive handling. Stylish and streamlined design. This sounds more like a description of a high-performance automobile than something that’s essentially meant to keep the...